Responsible for
UI/UX Design
Web & Mobile App Modules
Contribute in Design System
Prototype
Usability Testing
Team
Stakeholder
Project Manager
Product Designer
2x UI/UX Designer
2x Developer
Timeline
2024 - Ongoing
Impact and result
95%
98%
Task Success Rate
User Needs
Shipora is a shipping service that connects Canada and India. Shipora provides international shipping, making it easier for individuals to send their packages.
The Shipora platform has a very basic setup, lacking the features and services that align with the latest market trends.
The layout was cluttered, making it difficult for users to navigate effectively.
Users were leaving the service as their needs are not being met.
Trust in the platform was declining due to lack of a reliable support system.
Many usability issues affected the overall user experience.
The product hadn't fully functional, leading to user frustration.
Finding ways to get users back on the platform and re-engage them was essential.
Rebuilding trust with a new approach was necessary to ensure users felt supported.
Identifying user-friendly features and determining how to implement new technology effectively presented significant difficulties.
Collaboration
Starting with collaboration, working with stakeholders, product designers, product managers, and developers was enjoyable as we came together to create a user interface that felt more intuitive for users.
Interviewed With 15 loyal customers (Users Needs)
Usability Testing with Heuristic Laws for existing website
Market Analysis (Key Features to Implement)
Through comprehensive research of similar products and market trends, I gathered valuable insights to identify key features and design elements, ensuring a user-centered solution that stands out in the market.
Real-Time Tracking
Shipping Time Estimator
Intuitive Dashboard
Easy Access to Customer Support
Different Approach for Package Size and Weight
After collecting UX data created Wireframes
Based on the insights gathered through user research and analysis, I have created wireframes to visualize the layout and structure of the user interface.
Developed Style Guide
After finalizing the wireframes, I developed a comprehensive style guide to ensure consistency across the design. The style guide outlines the visual elements, including typography, color schemes, button styles, and iconography, as well as best practices for layout and spacing.
Design variation with design decision
The final design presented below is the result of multiple iterations and design decisions that were made based on feedback, usability testing, and continuous refinement.
Challenges
The client mentioned that we need to create a mobile app version as well. Therefore, we need to adapt the same user flow for the mobile app. This means I must ensure the same functionality and flow are maintained for the mobile version as well.
wireframes
After the client requested a mobile app version, I created wireframes to convert the existing desktop design into a mobile-friendly version. This required adapting the layout to fit smaller screens, simplifying navigation, and reorganizing content to ensure a seamless mobile experience.
Final Design
The final design reflects a refined version of the wireframes and design variations, incorporating feedback and insights gathered throughout the process.
Design Handoff
Once the final design was approved, I prepared for the design handoff to the development team. This involved providing detailed specifications, assets, and guidelines to ensure a smooth transition from design to development.
Expected to significantly improve user satisfaction by simplifying key workflows and reducing friction points in the web app and app’s interface.
New onboarding flow aimed to improve retention.
Updated interface to align with new brand guidelines.
The improved UI/UX is expected to lead to higher user engagement, contributing to increased customer satisfaction and potential for higher conversion rates post-launch.
Worked on a logistics-based project for the first time, learning about unique user flows.
Gained experience working on both web and mobile app platforms, ensuring a consistent user experience.
Enhanced skills in working with cross-functional teams to overcome challenges and refine solutions.